CPAAS - Communications Platform as a Service

Transforming Customer Engagement in the Digital Age

The digital era offers businesses unprecedented opportunities to build meaningful relationships with their customers. Success requires a strategic approach across four key dimensions:

  • Engaging Customers at Scale Modern enterprises can now reach millions of customers simultaneously while maintaining personalized interactions across diverse communication platforms. This scalability enables businesses to grow their customer base without sacrificing the quality of individual connections.
  • Embracing Real-Time Communication Today’s customers expect immediate, dynamic interactions. By incorporating audio calls, video conferencing, AI-powered chatbots, and popular messaging applications, businesses can meet customers where they are and respond to their needs in real time.
  • Creating Unified Marketing Experiences A fragmented approach no longer works. Implementing an integrated communications platform ensures customers receive consistent messaging and cohesive brand experiences, whether they interact via email, social media, mobile apps, or traditional channels.
  • Cultivating Digital Relationships Beyond transactions, successful businesses focus on building genuine connections with their digital audience. This means delivering personalized experiences that recognize individual preferences, anticipating customer needs, and providing services that add real value to their lives.

By mastering these elements, organizations can transform digital touchpoints into lasting customer relationships that drive loyalty and growth.

WhatsApp Business Messaging: WABA

Elevating the Customer Experience: From First Contact to Lasting Loyalty

WhatsApp Business Messaging empowers enterprises to break through traditional boundaries and create hyper-personalized customer experiences that drive meaningful revenue growth. As customers’ preferred channel for direct communication, WhatsApp enables instant, authentic conversations that forge deeper connections between brands and their audiences, turning satisfied customers into passionate advocates.

With customer consent at its core, businesses can engage audiences throughout their entire journey—from initial discovery through purchase and ongoing support—all through natural, real-time conversations.

  • Launch High-Impact Marketing Campaigns Execute large-scale marketing initiatives that deliver results. Reach customers with precisely targeted notifications, timely alerts, and compelling messages that capture attention and inspire action.
  • Transform Conversations into Sales Turn WhatsApp into a powerful sales channel. Leverage the Business API to create interactive shopping experiences, showcase products, and enable customers to browse and purchase directly within their chat conversations.
  • Deliver Exceptional Personalized Support Provide world-class customer service tailored to each individual. Deploy intelligent WhatsApp chatbots that understand context, offer multilingual support to serve diverse audiences, and create one-on-one experiences that make every customer feel valued and understood.

By harnessing WhatsApp Business Messaging across marketing, sales, and support, enterprises create seamless customer journeys that build trust, drive conversions, and foster lasting relationships.

RCS – Rich Communication Service :

RCS is a messaging protocol for Google/ Android users, which is experienced within the native messaging app of Android phones.

RCS Messaging Pre-requisites

  • Android devices running version 5.0 or later
  • Google Messages app in Mobile Handset
  • Data Connection –Mobile/ Wi-Fi
  • RCS Chat enabled for selected SIM

RCS Messaging has potential to enrich customer engagement through interactive media, establish trust through verified senders, and ultimately drive business growth and is:

  • Gaining momentum among enterprises in India with Interactive features & Brand trust
  • 300 Million Users In India & key market being India
  • 1.4 Billion Users worldwide and growing
  • Reach across 59 countries
  • RCS had grown by over 40% over the past 12 months
  • 33% consumers globally believe RCS has the potential to resolve queries quickly

RCS Messaging helps brands to engage their customers

  • Purchase Confirmation
  • Shipping Notification
  • Password Recovery
  • Product Recommendation 
  • Monthly Newsletter 
  • Discount Offers
  • Launch Announcements
  • Nurture Campaign

SMS Solutions:

SMS sevice allows enterprises to establish communication with mobile subscribers for establishing customer engagement and revenue growth.

  • 100% mobile subscriber reach with native SMS function 

  • 150 Million Mobile subscriber in India 

  • 8 billion Mobile subscriber worldwide

  • Reach across 180 countries

  • Most popular platform to establishing business communication among Enterprises

  • Consumers globally believe SMS as first preffered communication. 

 

SMS Features 

  • Currency Wallet:  Automated deduction of DLT scrubbing charges & SMS charges with real time refund. 
  • DLT Platform Support: Quick support on DLT registration activities like PE/ header/ template registration. 
  • Flash SMS : Deliver SMS as Flash SMS, message will be displayed directly on the recipient’s mobile device screen. 
  • End to end Security: Different levels of Encryptions/ decryptions & VPN connectivity’s with dedicated IP access 
  • URL Shortener : Simple and fast URL shortener process for GUI & API mediums with real-time tracking & branding option 
  • Analytics & Delivery Reporting : Detailed analytics with exhaustive real time reports for messaging campaigns and activities. 
  • Custom API Support : In addition to standard web API’s, Our platform can support with custom API’s in multiple programming languages & parameters 
  • Advanced Scheduler: Schedule your important campaign as per your business schedule – batch & recurring schedules supported
  • Unicode SMS Support: Create & send SMS in multiple languages for better connect & personalization. 

 

We Provide:

  • OTP SMS
  • Promotional SMS
  • Transactional SMS
  • International SMS
  • Short Code SMS
  • Long Code SMS
  • 2-WAY SMS
  • Ready APIs & PLUG-INS

Email – Enterprise Platform.

Made for all volume customers and can support till 20 million emails per day volume with 100Kb mailer / attachment size. The platform can send both unique and common attachments and more attachment size can be configured after scoping.

Made for clients who wants to do trigger campaigns & other transactional email with all the standard features to customize their email volumes.

  • Our Email Marketing is perfect to create those sleek email messages that you can design in no time. Get your brand out and building meaningful connections with customers through a simple drag & drop email tool.
  • Integrate Email API and Deliver Email in Minutes. Leverage our ready-to-go libraries, SMTP interactive documentation to build amazing email experiences.
  • If you are looking at building customised email experiences for your clients with advanced integration support, our Enterprise Solution is perfect for you.

Top Features: 

  • Attachment’s support
  • AB Testing
  • Segmentation
  • Advanced Reporting
  • Triggers/Auto responders
  • Web Forms
  • Pre-build templates
  • Multiple domains configuration
  • Stop Campaign
  • Personalisation.

Enterprise Voice Platform.

With an expert voice broadcast platform, businesses can engage with a vast audience, maintain high levels of personalization and craft campaigns that deeply resonate.

Features & Capabilites:

  • One-click Personalized Messaging – Send a personalized message and prompt people to press #1 to show their interest.

  • High Speed Reach your vast database of customers in a matter of seconds.

  • Smooth Reschedules and Follow Ups – Resend your voice campaign to your contacts who didn’t answer

  • Live agent support for a smooth customer experience.
  • Campaign Automation – Just schedule your campaign on specific date and time.
  • Contact Imports – Smooth filtering of contacts with removal of duplicate and invalid numbers automatically.
  • Instantaneous Summary and Reports – Track the performance of campaigns in real-time.
  • Caller ID and Identification – Unique and customizable caller IDs for improved presence and engagement rate.

Full Suite of Voice Solutions:

  • Smart, Multi-level IVR Solutions

  • Number Masking Solution

  • Missed Call Services

  • Click2Call Services

  • AI Voice Bot

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